About Us
Madison Investments (Canada) Ltd. is a subsidiary of Madison Investment Holdings, Inc., an established firm known for its sound blend of investment philosophy and process, disciplined thinking, and spirit of independence.
We help investors pursue their investment goals through our offering of actively managed ETFs, all constructed via a bottom-up security selection with an emphasis on quality.
Madison Asset Management LLC (MAM), the sub-advisor to the Madison Investments (Canada) Ltd. ETFs, has built a reputation for risk-managed portfolios that favor quality and long-term durability over speculation and the unconstrained pursuit of returns.
Investing can be an emotional experience. MAM strives to protect principal during falling markets and participate in market appreciation during rising markets.
To us, active management means focusing on one’s highest-conviction investment ideas, not aligning to a given benchmark. Our active ETFs tend to be concentrated portfolios that invest in companies that exhibit strict quality and growth characteristics.
Participate and Protect® is the property of Madison Investment Holdings, Inc. or its subsidiaries.
Our expectation is that investors will participate near fully in market appreciation during bull markets and experience something less than full participation during bear markets compared with investors in portfolios holding more speculative and volatile securities. Therefore, the investment philosophy is intended to represent a conservative investment strategy. There is no assurance that Madison’s expectations regarding this investment strategy will be realized.